Principal UX designer with 20 years of experience specializing in design systems, platform UX, and enterprise-scale products. Sets strategic vision while driving design quality through hands-on execution and cross-functional influence, partnering closely with product and engineering leadership.
Experienced former manager now focused on IC leadership roles, delivering value through systems thinking, mentorship, and cross-functional collaboration.
Experience
Lead UX Designer, Design Systems @ Apple
2023 to 2025
-
UX owner for an internal, enterprise-scale digital asset management platform used across multiple Apple product organizations, accountable for overall experience quality and coherence.
-
Defined end-to-end UX strategy and long-term platform vision in close partnership with Engineering and Product and leadership across 5+ domains, balancing near-term delivery with long-term scalability.
-
Created, evolved, and managed the Cornerstone Design System, delivering 300+ interactive components, patterns, and tokens that aligned design intent with engineering implementation.
-
Established documentation standards, and governance workflows that enabled the design system to scale while maintaining consistency, quality, and velocity.
-
Acted as a senior IC mentor through design reviews and critique sessions, while remaining hands-on in interaction design, information architecture, and complex workflow definition.
Adjunct Professor @ University of Texas Austin
2022 to 2023
-
Designed and taught curriculum focused on applied design thinking and real-world UX problem solving.
-
Mentored students through hands-on projects emphasizing systems thinking, research, and iterative design.
Lead UX Designer @ argodesign
2017 to 2023
-
Led the design and implementation of large-scale design systems, aligning UX patterns, component libraries, and interaction models with engineering constraints and product strategy.
-
Drove discovery efforts including stakeholder interviews, research synthesis, and journey mapping to uncover systemic UX issues across multi-product ecosystems.
-
Defined end-to-end UX solutions for complex workflows, translating abstract business requirements into scalable, user-centered interfaces.
-
Presented system strategies, design rationale, and experience roadmaps to client leadership and executive stakeholders, influencing long-term product direction.
-
Mentored mid-level designers through critique and guidance, strengthening team output.
Notable argodesign projects include:
-
United Rentals: Architected 30+ enterprise flows for an industrial digital transformation, delivering high-fidelity scalable solutions within an Agile framework to modernize legacy operations.
-
Sam’s Club: Synthesized 4 AI supply chain tools into a cohesive ecosystem; mentored 4 designers and launched a foundational design system overhaul to eliminate cross-product architectural friction.
-
MagicLeap: Pioneered a spatial UI and interaction model for AR file management, defining 3D paradigms for intuitive data manipulation and navigation within a high-fidelity headset environment.
-
Securonix: Simplified threat analysis for cybersecurity experts by translating complex data into a streamlined UI; established a robust design system to standardize the global UX process.
Senior Design Manager @ Frames Direct
2015 to 2016
- Led comprehensive research, design, and testing initiatives across five brands to overhaul a complex e-commerce interface for ordering prescription glasses
- Directed a design team of three in crafting impactful marketing campaigns while overseeing detailed project schedules, timelines, and deliverables
- Engaged in collaborative efforts with cross-functional stakeholders to execute focused campaigns and successfully reach sales targets
Marketing Design Manager, North America @ HomeAway
2013 to 2015
- Managed a cross-functional team of five designers, developers, and video editors in creating international campaigns for 10+ global brands
- Initiated a global project management process, from initial stakeholder request, to design review and approval, through project delivery, and directed resource scheduling for efficient use of the team’s time and skill-set
- Launched and owned a design system for more efficient design production
- Established strong relationships with stakeholders, cross-functional partners, and executives while partnering with other teams to develop cohesive solutions for shared problems
Expertise
- Design Language Systems
- End-to-End Design Flows
- Product Strategy
- Prototyping
- Systems Design
- Interaction Design
- Visual Design
- UX Design
- UI Design
- Figma
- HTML/CSS
- User Research & Data Analysis
- Journey Maps
- Information Architecture
- Generative AI
Tools
- Figma
- ChatGPT
- MidJourney
- Adobe Suite
- Google Suite
- Airtable
- Notion
- Miro
- Keynote